7 Best SMS Marketing Software, Services and Platforms (2022)


Last Updated on January 22, 2022

With so many email updates overflowing in the inboxes, it is hard for customers to find your business email. Hence, to ensure that the customers see your reminders and notifications, SMS marketing software are the best way.

With the growing number of mobile phone users, you must focus on mobile marketing strategies. SMS marketing is the most effective marketing strategies for your mobile users.

82% of users said they had opened every text message they received, and 19% clicked on the link inside the text message.

Another interesting fact is 60% of users are read text message within the first 5 minutes of receiving. Also, SMS has a high open rate of 98% compared to email having 20%.

With many SMS marketing tools available in the market, you can now easily automate your marketing campaigns based on the marketing list, booking calendar, etc.

What is SMS Marketing? 

SMS marketing is a way of promoting business through transactional and promotional messages. These messages notify your customers about your latest offers, reminders, etc., those who provide consent to receive such notifications/texts.

Which is the Best SMS Marketing Software?

Below we have listed down our top picks for best SMS marketing software that can help scale up your business:

1. Simple Texting

Simple Texting

If you are looking to run your marketing campaigns hassle-free, then Simple Texting is the right option for you. The dashboard is beginner-friendly and does not require any tutorials to set up your first campaign.

This software has pre-made templates, SMS automation, create contact lists based on the keywords, etc.

One of the best things about this software is that you can set up a two-way conversation with your customers whenever they reply to your SMS campaign.


The cost of this SMS tool starts from $25 for 500 messages and goes up to $625 for 50,000 messages.

If you are an enterprise looking for higher plans, this company provides custom plans too.

2. SlickText


SlickText is a low-cost SMS marketing tool with a user-friendly dashboard and automation tools that save up your time and increases the ROI.

Once you sign up on this platform, you are redirected to video tutorials to use the tool and set up your first campaign successfully.

From analytics to reporting, this tool has all the features needed to improve the ROI of your campaigns.


This tool provides a 14 days free plan with 50 texts per month limit.

The basic plan starts at $29 per month with a 500 SMS per month limit, and the step-up plan costs $49 per month with 1000 SMS per month.

If you are looking for a higher word limit, the company offers Lil Bro plan for $79, Big Bro plan for $139 per month for 2000 texts, and 3600 texts per month.

3. Clicksend


With the Clicksend SMS tool, you can send and track the worldwide SMS. Since this is a cloud-based product, you can easily integrate with many apps in the market and get more robust reports.


This tool supports different categories, and the pricing of these categories is as follows:

SMS: The price per message starts at $0.024, and it goes cheaper as the volume of messages in a month increases.
Voice Call: The cost per voice memo is $0.0145.
MMS: The cost per MMS is $0.0282.

4. TextMagic


TextMagic has 14 years of experience in the SMS marketing industry, and it helps you send bulk SMS through mobile, desktop, and browser applications hassle-free.

This tool supports API integration and Zapier integration that helps in optimizing your SMS marketing campaigns.

The reporting and analytics function comes in handy if you want to track the overall performance of your campaign.


The standard fee per SMS starts from $0.04. If you are the U.S or Canadian, you are required to purchase a dedicated virtual number to send SMS to your customers.

It costs an additional $4 per month (the first month is free).

5. Salesmsg


Salesmsg helps lets you send and receive SMS over the internet.

As a part of your SMS campaign, you can send mass text messages to your clients by creating a subscribers list.

It is a cloud-based application that supports integration with thousands of apps that help you optimize your SMS campaign. You can also use triggers to automate your SMS campaigns.


Salesmsg comes with three different pricing:

  • The pro plan costs $35 per month and can send 750 messages a month.
  • The premium plan costs $300 per month for 7,500 text messages.
  • If you are looking for an unlimited SMS plan, the company offers a custom plan based on your requirement.

6. EZ Texting

EZ Texting

EZ Texting is one of the best SMS marketing software that comes with a 14-day trial that helps the users understand this tool’s interface.

There is a guided tour available that helps you set up your first successful campaign. One of the best features of this software is sending personalized messages even in bulk SMS campaigns.

You can also set up drip campaigns that send the messages at a scheduled time to your target audience.


  • The value plan costs $19/month, and it comes with only one custom keyword and 2400 credits per year. 
  • The essentials plan costs $29/month, and it supports two textable numbers and three custom keywords with 2400 credits per year.
  • The premium plan costs $49/month, and it supports three textable numbers and six custom keywords with 2400 credits per year. 

If you are looking for unlimited credits and keywords, you can opt for a custom plan that costs $299 per month.

7. Tatango


Tatango is a cloud-based SMS software that allows marketers to send MMS, SMS, and RCS messages as a part of their SMS campaigns.

It offers high-volume SMS campaigns and personalized support to optimize your marketing campaigns.

It comes with impressive features like customer segmentation, workflow configuration, failed message retries, etc. This tool is specially built for political marketers.


The pricing of this tool starts from $199 per month.

What features to look at in a SMS marketing software?

1. Ease of use

Many companies face a rough time integrating the SMS tools with their marketing strategies. Hence to make the integration process smooth, it is important to pick an SMS marketing software that requires little to no coding experience.

2. Mass texting

If you want to reach out your product to thousands of customers at once, it is important to pick an SMS software that can send bulk SMS with a personalization option. 

3. Two-way messaging

Businesses need to interact with their customers at least once per message. It helps in establishing a strong connection with the customers.

4. Integration

To optimize your SMS campaigns at their best, it is very important to have SMS marketing software supporting integration with third-party tools like Google calendar, SalesForce, MailChimp, etc.

5. Pricing

If you are a small company with less customer base, it is ideal for picking SMS software with scalable plans. It should be flexible as per the relative customer base.

Final Verdict

Now that you are aware of the importance of SMS marketing pick one tool from the list mentioned above that goes with your business needs. 


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