Last Updated on October 10, 2021
The email marketing industry is very much like many other industries online today. It is widely recognized that some email marketing solutions are considered small or growing, while others are considered top-level.
What is Mailerlite?
MailerLite is a cost-effective email marketing tool. With MailerLite’s establishment in 2005, there are now 800,000 organizations using the software every month. Even though MailerLite is widely known, is it the right email marketing service for you?
Let us look at the features offered by Mailerlite:
Ease of Use: During registration, MailerLite will ask you for some personal information. You should specify your company name, address, industry, website, subscriber list size, company size, and campaign type.
With its elegant design and minimalistic layout, MailerLite’s dashboard makes it easy to browse its various tools while offering a smooth user experience.
The interface might not be visually striking, but it manages to keep everything simple. By creating linked accounts from your panel, you may introduce new users. Defining their respective roles and privileges should be included while you are at it. You can then collaborate with members of your team using MailerLite, making everything easier for you.
Contact Management: Mailerlite supports contacts from other applications. You can import the contacts either in TXT, CSV, or Excel formats. If you do not have any pre-existing contact database, you can still set up the mail list from scratch and grow your contacts. You can use the tool’s subscribe buttons, forms, pop-ups, and landing pages as long as you’ve integrated the tool with your site. No outstanding coding or design skills are required. You can easily customize MailerLite’s pre-built blocks using the editor. Eventually, you’ll attract subscribers.
The Mailerlite platform supports GDPR policies. As the mailing list keeps growing, you might need a high level of control over your contacts that needs a typical functionality setup. However, subscriber grouping is not done through tags like other platforms. Instead, Mailerlite keeps it simple by segregating the contacts into groups.
Email Campaigns: Mailerlite is capable of sending traditional emails as well as advanced emails. Here are four types of email campaigns Mailerlite supports:
- Email Campaigns: These are traditional emails where you assign a name to a campaign, target a set of subscribers, and then shoot an email to them.
- A/B test Campaigns: These campaigns are tested one against another. Each set of emails will have a different subject line, content, and name for optimization.
- Auto Resend Campaigns: These campaigns are used for sending automatic emails to subscribers who did not respond to your first email. This feature increases the open rate of your emails.
- RSS Campaigns: RSS campaigns help you to send new posts as the latest email newsletters.
Email Templates: MailerLite’s Pro plan offers more than 60 free email newsletter templates that you can use to start your campaign quickly. Templates are mobile responsive and come in a variety of designs. You can create beautiful emails quickly and easily. The drag and drop email editor helps you to create custom email templates from scratch. The email editor comes with pre-designed modules. Some of these modules include survey blocks, product feature blocks, social media posts, etc.,
There are two kinds of forms: pop-up and website-embedded. Pop-ups and Form Builder: MailerLite Forms lets you design your “conversion tools” like newsletter subscription forms for website visitors and pop-up ads for sales. Although the templates in MaiQlerLite are different, the method of building forms is the same. Text, fonts, colors, and images can all be customized. By adding form fields, you can collect more than just email addresses. You can ask the customer for preferences, names, and addresses if you wish.
Landing Page Builder: MailerLite has 30 premade landing page templates you can choose from, or you can create your own from scratch (in the paid version).
The MailerLite landing pages and websites can be displayed directly on your site or hosted on MailerLite’s domain (.mailerpage.com). As a result, MailerLite’s landing page creator might help add a few more landing pages if you already have a website.
Mailing Automation: Mailerlite comes with a lot of automation features to create campaign workflows. The built-in automation editor helps you to design and manage automation workflows. If you are an experienced marketer, you can easily set up the automation workflows in minutes. However, marketing automation only supports small workflows, and it is best suitable only for bloggers and small business owners.
Mailerlite offers both free and paid plans. For up to 1,000 subscribers, Mailerlite provides a free plan, beyond which the price varies based on the number of subscribers.
Free Plan: The free plan allows you to send unlimited emails to up to 1,000 subscribers. It offers features like double opt-in, survey and quiz, five public landing pages, advanced email support, file manager, drag and drop editor, etc.,
Paid Plan: The plan starts at $84 per year for 1 – 1,000 subscribers and goes up to $1,915 per year for 6,00,000 contacts. The paid plan offers features like heatmap report, standard analytics, GDPR compliance, custom code injection, email automation, multi-user accounts, etc.,
Mailerlite currently supports the only email and live chat. Though there is no phone support, Mailerlite chat and live support are available 24/7, even during the holidays. The free plan has only email support, whereas the premium plan has both email and chat support.
If the customer support executives handle multiple requests, it would be difficult for them to respond instantly to the customers. So, if you are looking for an instant response, we recommend you pay an extra $100 for dedicated customer support.
MailerLite Pros an Cons
Free plan: The free plan supports many exciting features, including marketing automation.
Easy to Use: The interface is straightforward to use. Even beginners can easily set up the campaigns and run them successfully.
Landing Page Editor: The landing page editor helps you create stunning landing pages with a simple drag and drop feature.
Pro Features Missing: Some advanced features like spam testing, CRM, full reporting are missing.
Approval Process: It takes a lot of time for the email list to get approved by Mailerlite. It is a downside for someone who wants to start sending emails quickly.
This affordable pricing model makes it an email marketing solution that is suitable for budget-conscious users. Among the users, you would expect to see here are bloggers, creatives, freelancers, solopreneurs, small business owners, and marketers.