Last Updated on September 7, 2021
Are you tired of searching for the right influencer for your business? If you are messaging numerous people on Instagram and not getting any responses, it is time to stop it.
Finding the right influencer to promote your business can take a lot of time and effort. Influencer marketplaces are the right option to cut the efforts on profiling and finding the right influencer within a short time.
Why do you need to join the Influencer Marketplace?
If you want to activate your social campaigns quickly and promote your products, the influencer marketplace is the best way.
Here, we have listed some of the best influencer marketplaces:
HypeAuditor was initially a fake follower and engagement auditing company. It was established in 2017. Since its launch, the company has been giving excellent results to its clients.
HypeAuditor has unique influencer data because of which they are a well-reputed brand today. You can run a simple search under the “product discovery” option to find the right influencers for your business.
One of the best things about HypeAuditor is that you can run the campaign and track the Instagram and YouTube account performance on this platform. It reduces the need for logging onto multiple platforms to track the results.
Heepsy has a huge database of micro and macro-influencers. Depending on the requirement and niche of your product, you can easily find authentic influencers on this platform. It has a beautiful design and UI, making it easier for beginners to find the right influencers.
One of the best features about Heepsy is that it allows free sign up multiple times. It makes it the right platform for anyone who would like to test before upgrading for a premium subscription.
Shoutcart works uniquely. You can find the influencer on this platform to promote your product and share the content you want the influencer to use in the shoutout. This way, you need not worry about the content mismatch in the shoutout.
Once the shoutout is done, Shoutcart provides you with a detailed analysis of your campaign and engagement.
If you are looking for an influencer marketing platform with a huge database (more than 70M), then influencity is the right pick. Based on the information provided by the organization, Influencity helps in finding the accurate influencer for the business.
This platform filters out the fake followers, brand affinity, engagement, etc., in the influencer analysis and provides the clients with the best possible shoutouts. You also get a chance to check the demographics and other audience data of the influencers.
If you are looking for influencer marketplaces that help you customize the gig and provide instant delivery, then Brybe is the right platform for you. One of the best features of Brybe is that it allows transparent communication between the brand and the influencer.
Fourstarzz is established with a vision to provide influencer marketing services to small and medium businesses. There are more than 700000 influencers available on this platform. You can find the right fit for your business by filtering the influencers based on ratings, engagement, age, gender, and location.
Using the in-app campaign tracking tool, you can easily track the reports of your campaigns.
Intellifluence is a large influencer marketplace ranging from peer level to minor celebrity influencers. Unlike other marketplaces where you find unverified influencers, Intellifluence verifies every influencer listed on their database. Hence, you get a much higher response and engagement when you get a shoutout from the influencers on this platform.
The payment process, influencer discovery, everything is available on this platform. Hence, you need not worry about using external tools to track your data.
While most of the marketplaces are brand-focused, influence.co is specially designed for influencers. On this platform, you can communicate with the influencers before placing your gig. This platform has more than 20,000 influencers as of date.
Companies like Amazon, Dyson use the services of influence.co for their branding purposes.
Tomoson has created intelligent software that crawls the influencers’ reviews and then reposts them on other platforms. This software crawls the content already generated by the influencers, recreates it, and then posts on the brand-connected social platforms.
If you are still looking for customized content for your business, you can use the escrow service payment on Tomoson, find the right influencer for your brand, and get the shoutout done.
If you are looking for an all-around influencer marketing experience, Activate is the right pick. You can find the biggest influencers (like Olympic athletes) who can increase your content on this platform.
Activate goes beyond the basic task of finding the right influencers for the brands. It has a custom search engine that filters out the influencers based on your niche and provides you with the transparency to contact the influencers directly. Once you feel the influencer is the right match for your brand, you can transfer the payment directly to the influencer on this platform.
If you search for an influencer marketplace for the first time and feel that you need extra support, then IZEA is the right platform.
IZEA offers three service options to brands and agencies:
Creator Discovery: It is software that allows brands to search the influencers and communicate with them directly. However, the rest of the tasks have to be manually performed by the brands.
Unity Suite: Unlike creator discovery, Unity Suite automates most manual tasks and makes it easy for brands to monitor their campaigns effectively.
Managed Services: In this plan, the brands need to inform IZEA how frequently they need influencer posts or run influencer campaigns, and the IZEA management takes care of the rest.
Are you tired of finding influencers who have the right knowledge in your niche? If yes, you need to check ExpertVoice.
On this platform, you can find influencers who are knowledgeable in their respective niches. ExpertVoice lists only potential influencers on its platform and the brands are introduced to the right influencers in their niche.
Klear has a great database of 900 million influencers across 60,000 categories, giving the brands a good option to the right influencer for their business. Companies like Microsoft, Huawei, etc., use the Klear influencer platform for their campaigns.
One of the unique features of this platform is that it offers special plans for startups as well. In short, it is the best suitable influencer marketplace for both global companies and startups as well.
If you are looking for a content-driven approach for your sponsored post, Tribe is the right platform. On this platform, brands create their campaign, and the influencers will pitch the brand with their unique content. The one whose content is chosen will be paid a license fee.
Perlu is a new entrant in the influencer marketplace. Unlike other marketplaces, Perlu believes in establishing long-term relationships with the brands. Perlu has a strict process of approving the influencers on their platform so that brands get the best ones in the industry.
Perlu has advisors for both brands and influencers who can help establish long-term relations with each other.
What is an Influencer Marketplace?
An influencer marketplace is a platform that connects brands with the right influencer who can promote their business. For example, if you are a brand in the health industry, influencer marketplaces help you find the right influencers in the health niche.
With the increasing competition in the influencer industry, marketplaces are now offering exciting plans and features to their clients. It reduces the time and efforts spent by brands in finding the right influencer manually.
What are the benefits of using an Influencer Marketplace?
- Influencer marketplaces give the entire power to brands to select the influencers they like.
- Unlike agencies that charge a huge amount, influencer marketplaces are affordable and charge only for using the platform.
- If the brands run very less campaigns in a year, they can also subscribe for monthly plans, making it even cheaper.
- Real-time tracking of the campaigns and first-hand communication with the influencers before placing an order.
With so many marketplaces available right now, it will be a daunting task for brands to pick the right influencers. Hence, to avoid such a complex process, we have compiled the best marketplaces in the industry. Pick the one that best suits your needs and requirements and launch your campaign today!