Last Updated on October 10, 2021
Email marketing is one of the best ways to reach your customers and build relationships with them. It’s the only tool that allows you an uninterrupted opportunity to speak directly with customers, in their inboxes, at any time of day or night!
By providing personalized and custom experiences, you can deepen brand awareness among leads, new customers, and returning customers. It is one of the best email marketing platforms for all types of creators.
What is ConvertKit?
ConvertKit is an email marketing tool designed especially for bloggers and businesses building relationships with their audience, such as bloggers, videographers, podcasters, freelancers, and consultants.
Using ConvertKit, you can build your email list, send personalized emails to your subscribers, and set up automated tasks while you’re sleeping.
Email Deliverability Rate: Many marketers and creators choose ConvertKit because of its high deliverability rate. The deliverability rate is a ratio of how many subscribers receive your email compared to the number of emails sent.
ConvertKit recommends basic or straightforward designs to avoid the emails landing in the spam folders.
Subscriber Tagging: As many tools lack this feature, ConvertKit is an easy alternative for content creators.
By clicking Bulk action inside the subscriber profile or clicking a link in a broadcast or sequence, you can easily tag subscribers right from the “Subscriber” page in ConvertKit. With this data, you can target your email and get results by reaching out to subscribers with similar interests.
Hosting Landing Page: Hundreds of different landing page templates are available to choose from at ConvertKit. Depending on your branding, you can customize the look and feel of these landing pages. ConvertKit offers users a WordPress plugin to create landing pages for their site or use one hosted by ConvertKit.
Create Broadcast From Subscribers: Sending irrelevant emails to the users means an increase in the unsubscribe rate. With the help of ConvertKit, creators can create broadcasts by applying filters to existing subscribers and tagging them appropriately to send laser-targeted emails.
Subscriber Status: You can find out what tags and segments your subscribers belong to and how you can move them around between segments and tags. You can find detailed subscriber status like:
- All Subscriber: This stat shows a list of confirmed, unconfirmed, cancelled, etc., subscribers list.
- Confirmed Subscribers: This stat shows the list of all subscribers who agreed to join your email list.
- Cancelled Subscribers: This stat shows the list of subscribers who unsubscribed from your email list.
- Bounced Subscribers: This stat shows the list of subscribers to whom you tried to send an email, but the email bounced as it did not exist.
Integrations: ConvertKit supports 15 integrations as of now. However, much more software integrates directly with the convertkit but is not showing on the ConvertKit official website. If you want to use third-party software with ConvertKit, you can use Zapier tools for easy integration.
Interface: The user interface is straightforward compared to other email marketing platforms. Even a beginner email marketer can set up his first campaign successfully with the help of easy-to-understand options.
Visual Automation: Visual automation is one of the best features offered by ConvertKit. And this is one of the prime reasons why marketers like to switch to ConvertKit. You can set up custom rules on ConvertKit, with the help of visual automation and let the app send emails whenever a specific action is triggered.
Sequence Builder: The personalized drag and drop builder helps to create custom sequences to get more subscribers for your business while scaling up.
Tracking and Reporting: ConvertKit offers simple reporting to the users. It includes data like open rate, click rate, subscribers, etc.
ConvertKit offers three plans to the users:
Free Plan: Free plan allows you to send emails to up to 1,000 subscribers. It does not have automation or reporting features.
Creator Plan: This plan costs $29 per month for 1,000 subscribers and goes up to $2,299 per month for 400K subscribers. This plan offers free migration from other tools, automated funnels, sequences, and unlimited landing pages.
Creator Pro: This plan costs $59 per month for 1,000 subscribers and goes up to $2,599 per month for 400K subscribers. In this plan, creators can see subscriber scoring, create a newsletter referral system, create Facebook custom audiences, and get insights from advanced reporting.
These three plans commonly offer features like email support, email broadcasts, and unlimited landing page creations.
ConvertKit offers best-in-class support to its users. They provide dedicated live chat and email support to the users. However, users rarely run into any issues with ConvertKit.
ConvertKit Pros and Cons
Landing Page Editor: Even if you don’t have a custom domain, ConvertKit lets you create simple landing pages that are best suitable for social media campaigns. However, if you have a custom field, you can also use that on the free plan.
User Subscription Management: Subscribers can be easily added or removed with the help of the flexible tagging system.
Paid Newsletter: If the subscribers want a copy of your newsletter, you can charge them. It helps you to add another revenue stream to your business.
Excellent Customer Support: The customer support provided by ConvertKit is excellent. The email and chat support executives respond quickly to customer queries.
Expensive: Compared to other email marketing tools in the market, ConvertKit plans seem to be a little pricey.
Design Options: Users are allowed only to customize the text. For the better visual appearance of the landing pages, ConvertKit should have provided more customization options.
Limited Automation: ConvertKit does offer automation, but they’re still rudimentary compared to ActiveCampaign’s advanced automation.
Limited A/B testing: ConvertKit does not support advanced split testing. It is limited to email subject lines and a few other elements.
ConvertKit is constantly adding new features to its email marketing platform to make it look better. It has improved a lot in eCommerce integrations, and soon, customers will see advanced sales funnels on ConvertKit. If you are a small business or a blogger who does not require many advanced email marketing functions, ConvertKit is the right choice for you.