Last Updated on January 2, 2022
In this post, we will show a detailed comparison of Constant Contact vs MailChimp to see which plat is still better for your business in 2021.
Email marketing is one of the effective ways to connect with customers to date. Though you have other channels like social media and paid ads, you cannot build a customer base. Through emails, you can constantly be in contact with your customers and engage them with your content.
MailChimp and Constant Contact are the two best email tools that can help you build successful email campaigns.
Mailchimp is an industry leader and provides a free plan for 2000 contacts and 10,000 emails a month, whereas Constant Contact is not offering any free plan, apart from the 30-day free trial. Also, Mailchimp has more advanced features like automation, email campaigns, and good reporting. On the other hand, if you are looking for a solid deliverability rate, Constant Contact is the best.
Ease of use
Constant Contact and Mailchimp offer easy navigation to the user and are best suitable for beginners who do not have coding knowledge. However, the winner in this segment would be MailChimp, as it is faster than Constant Contact and allows the marketers to move forward and back while setting up the campaigns.
Mailchimp loads faster compared to the Constant Contact dashboard. Most of the features are hidden in the menu section of Constant Contact. So, in terms of ease of use, Mailchimp is the winner.
Constant contact offers a lot of templates to its users. However, Mailchimp offers great customization that fits your campaign requirements. Also, Mailchimp has templates categorized like eCommerce, notifications, email templates, etc. Mailchimp has a huge collection of 1000 templates, whereas Constant Contact has only 200 templates.
In short, Mailchimp provides more flexibility to the users to create custom landing pages and also build templates from scratch, whereas Constant Contact does not have much flexibility. Hence, the winner in designing is Mailchimp.
Sign up forms
Having a good sign-up form is important to collect more leads on your website or email campaign. A poorly done sign-up form can break your business. Mailchimp provides the best optimization, including color tweaking, drag, and drop blocks, adding custom fields, etc.
In Constant Contact, you can only change the background color, banner image, and font, making it less customization than Mailchimp. Constant contact’s only advantage over Mailchimp is that it allows you to create QR codes for your registration pages.
Mailchimp is a clear winner in designing sign-up forms, as it provides more customizations and is easy to edit for beginners.
Email automation uses triggers to send a set of personalized emails to the recipients in one go. Once you define the triggers, email automation will keep sending emails to the users who meet the trigger criteria.
Constant contact allows you to set up personalized emails and autoresponders. However, it has limited capabilities in terms of email automation. On the other hand, Mailchimp offers advanced email automation like personalized product recommendations, abandoned cart emails, etc. Hence, Mailchimp wins in email automation because of its advanced trigger features, compared to Constant Contact.
A/B testing is very important for understanding which variation of your email performed better and drove more revenue for your business. In A/B testing, you can test the emails based on subject lines, images, offers, call to action, etc.
Constant contact requires a lot of time to set up multiple variations of email automation, whereas it takes very little time to create multiple variations in Mailchimp. Moreover, Mailchimp offers three automation features in the free plan that allow you to understand which email copy worked better for your business.
Without gaining insights into your campaign, it is hard to proceed forward. Having data will allow you to check what works and what does not work for you. It helps you to optimize your campaigns for better results.
Mailchimp provides robust reporting like open rate, bounce rate, click the map (to understand the exact point of your email what the users like), etc. Mailchimp also shows the industry average data that helps you understand how well your emails perform compared to your competitors.
On the other hand, Constant Contact does not provide any data like a click map to understand the user behavior in your emails. It provides only simple data like open rate, click-through rate, and logs.
Mailchimp is a clear winner in reporting, as it provides more comprehensive data than Constant Contact.
Deliverability is an important metric to consider, as it helps you understand how many emails have been landed in the inbox without landing in the spam folder. Mailchimp uses omnivore technology to see if your email might land in the spam box or not. On the other hand, Constant Contact uses its spam detecting tool to analyze if your email contains spammy words and might have a deliverability issue.
Overall, Constant Contact has a better deliverability rate compared to Mailchimp.
Mailchimp offers 800 integrations, and Constant Contact provides 353 integrations. From website integrations to social media integrations Mailchimp and Constant Contact offer all kinds of integration.
Mailchimp offers indirect integration, whereas Constant Contact offers direct integration. You can track and promote events with Constant Contact’s Eventbrite integration.
With a lot of integrations being offered, Mailchimp is a clear winner.
Mailchimp offers 24/7 support both in terms of chat and email support. Constant contact offers chat and phone support during working days. On the weekends, you need to check Constant Contact’s Twitter handle for important issues.
However, the documentation of Constant Contact is not as clear as Mailchimp. Also, the cancellation process is quite tedious in Constant Contact compared to Mailchimp. You need to email and reach out to Constant Contact customer support to cancel the subscription.
Mailchimp is the winner in terms of support, as they have clear documentation, chat, and email support.
Mailchimp has a free plan that offers 10,000 emails per month up to 2000 contacts. On the other hand, Constant Contact does not have any free plan.
For 5000 subscribers, Mailchimp charges $52.99 a month, whereas Constant Contact charges $65 a month. Similarly, for 10000 subscribers, Mailchimp charges $78.99 a month, whereas Constant Contact charges $95 a month.
Mailchimp also offers a pay as you go plan that costs $30 a month for 1000 emails and goes up to $200 for 10000 emails.