Last Updated on January 2, 2022
Constant Contact is one of the best tools for email marketers. It is an all-in-one tool that helps website owners to market their products and generate leads with minimal effort.
What is Constant Contact?
Constant Contact is an email marketing software that has a perfect blend of usability and functionality. This company was founded in 1995 by Randy Parker, and it has more than 650,000 customers as of now.
This tool offers all the essential features that are required to set up a successful email campaign. One of the best things about Constant Contact is that they continuously develop their product and add impressive features to beat the competition. A few such features added recently are event management, digital product downloads, social campaigns, etc.
Currently, Constant Contact supports integration with more than 400 apps and is best suitable for most business niches. However, Constant Contact is mainly inclined towards small businesses.
Contact Management: The first step to email marketing activity is to gather the users’ contact information. Constant Contact helps you to collect this data and manage it effectively.
You can either upload the bulk contacts in a file or manually add the contacts to the list. If you are currently using any third-party provider, you can migrate the contact list to the Constant Contact database. If you plan to build the database from scratch, Constant Contact will suggest the best possible ways, which is best suitable for beginners.
Segmentation: You can segment the contacts based on the user behavior with your emails. One of the best features of Constant Contact is that it lets you connect the software with Shopify and segment the contacts directly based on the interaction with your Shopify store. It reduces the time and effort spent on segmenting your Shopify audience. You can target the customer in all lifecycles and improve lead generation for your business.
Constant Contact also allows you to create triggers based on email opens, clicks, and subscriber joining.
Create Emails: One of the best features of Constant Contact is that it allows you to customize the emails based on your brand colors by entering your website URL. You can also use Constant Contact templates to create impressive email landing pages.
The templates provide you with customization options, from customizing colors to add polls and surveys to the landing page. All information provided in the template is self-explanatory. Also, the dynamic content option allows you to show specific content to a set of the target audience. You can change this content displayed to the audience based on their interaction with your emails.
Documentation: Constant Contact provides the users with many resources and guides that help them understand the product in a better fashion. There are a lot of webinars and product demos as well that help you quickly get a knack for the product.
Reporting: The performance of your email campaigns can be tracked with the help of Constant Contact reporting. You can track every metric (bounce rate, click-through rate, open rate, etc.) simultaneously using the Constant Contact reporting dashboard. It will show even minor details like when to send the emails in the Constant Contact reporting. It helps you in tracking the right time to send emails to the subscribers.
Signup Forms: You can capture the visitors’ emails through the signup forms on your website or any other platform. You can create contact forms, pop-ups, etc., with the help of signup forms in Constant Contact.
These Signup forms are highly customizable as per your niche and business requirement. Right from background color to Call to Action buttons, You can customize everything as per your brand. Constant Contact currently has 400+ templates to serve different business purposes.
Constant Contact pricing is not so affordable and, at the same time, not too expensive.
The basic plan starts from $20 per month for 500 email subscribers and $335 per month for 50,000 subscribers.
Moreover, Constant Contact provides a 30-day free trial to customers that requires your credit card information on sign up. If you are willing to get more days to use the product, Constant Contact also has a 60-day free trial with similar features offered as the paid plan. The 60-day free trial plan has a 30-day money-back guarantee, making it stress-free for the user.
If you plan to send more emails to the users, email plus is the right plan. The basic plan supports 1GB of storage, whereas the email plus plan supports 2GB.
Constant Contact’s email support is available from 8 am – 10 pm ET from Monday to Thursday, and 8 am-9 pm ET on Friday. The only downside of Constant Contact is that there is no support available on weekends.
There are in-depth articles and documents available for the users to help themselves fix the issues. However, if you are a business that requires dedicated support even on the weekends, Constant Contact might turn you down.
Constant Contact Pros and Cons
- You can schedule your social media posts and also sell digital products online through Constant Contact’s in-built features.
- The deliverability rate of Constant Contact is high compared to other email marketing.
- You can preview how your email looks on both your laptop and desktop.
- The email templates are responsive and impressive in design.
- The pricing of Constant Contact is very high compared to other email marketing tools. Moreover, the features offered for the price being charged are less. Hence, the cost to performance ratio of all the plans is poor.
- The automation options on this platform are minimal.
Overall, Constant Contact is one of the best email marketing tools for small businesses, as it provides all the basic features required to promote the business. With the highest deliverability rate in the market and excellent trial length, this is one of the best email marketing tools to try.