Last Updated on January 2, 2022
Companies spend thousands of bucks on marketing (especially email marketing) to scale up their business with the help of their existing customers.
However, there is a top-notch channel to acquire new customers for your business, i.e., cold emailing. Cold emails are best known to drive high ROI if done right.
Check out the 11 best cold email software for marketers and sales people that can save your time and scale up your email outreach efforts.
What is the best cold email software?
Here are our top choices for the best cold email outreach platforms based on their reviews, features, automation capabilities, personalization, integration, and pricing.
1. Mailshake
Mailshake is a simple email outreach tool that allows you to send cold emails from your Gmail account.
This email automation tool is best known for sending bulk personalized emails, scheduling follow-ups hassle-free and engage your prospects through social media and phone.
Mailshake can be integrated with multiple third-party software like Google Sheet, HubSpot, Zapier, etc.,
Many pre-made email templates do the job easy for you in sending cold emails. Moreover, you can perform A/B testing and get the best results out of your email campaign.
Top Features
- Lead Catcher
- Social Outreach
- Phone Dialer
- Lead Prioritization
- Best Time of Day Scheduling
- Email Tracking and Automation
Pricing
All plans of Mailshaks comes with a 30-day money-back guarantee and no free trial. Also, there is a 25% discount on an annual subscription.
Email Outreach Plan: $59/month
Sales Engagement Plan: $99/month
2. Reply
Reply is a multitasking email marketing tool that helps you in Linkedin outreach as well as cold emailing.
You can build the list of prospects and upload the list to your campaigns with ease.
You can also do a split test, set up the email campaigns with follow-ups to increase the conversion rate of your cold email campaigns.
The robust reporting dashboard of Reply will help you to make informed decisions about your email campaign.
Top Features
Lead Scoring
Lead Prioritization
Email Tracking and Automation
Pricing
The price for 1,000 subscribers starts at $55 per month,
For 3,000 subscribers at $70 per month, and
For 30,000 subscribers, it costs $90 per month.
3. Outreach
If you want to get the best performance out of your sales team, Outreach is the best cold email marketing tool.
This tool helps in connecting with the prospects on multi-channels and scale your email campaigns. Multi-step and Multi-channel email campaigns are the unique selling points of this software.
Once you have sent follow-up emails to your prospects, this email software reminds your sales team to pick up and answer the prospects’ calls.
Top Features
Calendar Sales Engagement
Task Management
Email Tracking and Automation
Pricing
This software comes with custom pricing, and you can contact the support team to know the pricing as per your company’s requirements.
4. Woodpecker
It is the best email marketing tool for B2B companies who wish to send bulk personalized emails to their prospects. Sending cold emails directly from your email accounts is the USP of this software.
This cold email software comes with many exciting features like
- Integration with third-party tools like Zapier
- Secure automation campaigns
- A/B testing to improve the conversion rate
The dashboard of the software is user-friendly, and it is easy to navigate for beginners as well.
Top Features
Email Platform Integration
Scheduling of Emails
Wide Range of Email Templates
Pricing
Woodpecker offers a 14-day free trial to test the services.
However, the paid plan costs $40-$59 per month for 50 emails per day,
$44-$64 for 200 emails per day,
And $49-$69 for unlimited emails per day. The pricing varies based on the add-ons selected.
5. Yesware
It is an all-in-one email marketing tool for businesses, as it comes with impressive features like result tracking, email scheduling, integration with third-party sites like Linkedin.
The reporting dashboard helps you understand how the prospects engage with your email campaign and sets the follow-up campaigns on automation.
Top Features
CRM Integration
Content Management
Email Tracking and Automation
Pricing
The pro plan starts at $15 per month. It has features like email tracking and personal reporting.
The premium plan costs $35 per month, and it supports multi-channel campaigns.
The Enterprise plan costs $65 per month, and it supports integration with salesforce.
6. Snov
Snov has a powerful interface with heavy options for the users. In addition, this software comes with a Google Chrome extension that helps you automate the cold campaign tasks.
You can set up emails on automation and also set up triggers for sequence emails. One of the best features of Snov is that you can scrape the emails from domains.
Top Features
Content Management
CRM Integration
Email Tracking and Automation
Pricing
The basic plan starts at $29 per month.
The medium plan costs $49 per month.
The large plan costs $79 per month.
Extra Large plan costs $139 per month.
7. Autoklose
You can drip your email campaigns, lead generation, and automate most of your cold campaigns with the help of Autoklose.
This cold email software gives you the flexibility to integrate with third-party CRM for better campaign performance.
One of the best features of this tool is it automatically segregates the users based on the interaction with the emails.
Top Features
Integration with Email Platforms
Email Scheduling
Wide Range of Email Templates
Pricing
This software comes with three different plans: starter, small business, enterprise. The starter plan costs $49 per user, the small business plan costs $49 per month, and the enterprise plan comes with custom pricing.
8. Saleshandy
If you want to improve the productivity of your sales team, then Saleshandy is the best option. You can create engaging templates from scratch using the template builder.
One of the best things about this tool is that it has an inbuilt verification feature that helps you send emails only to authentic mail IDs.
The detailed metrics and analytics will provide you with clear insights into your campaign’s performance.
Top Features
Open Rates
Email Scheduling
Email Templates
Pricing
This tool comes with a 14-day free trial to test the features.
After that, the paid plan starts from $9 per month, which supports custom domain and mail merge.
The plus plan costs $22 per month, and it supports auto follow-ups.
If you are working on high-volume campaigns, the Enterprise plan costs $49 per month.
9. Salesloft
The Salesloft dashboard provides clear insights into the marketing activities. This tool also integrates with Linkedin Sales Navigator and third-party CRM, which helps you send personalized emails regularly.
You can also track the open-rate, close-rate, and click-through rates of the emails, which helps you optimize the campaigns.
Top Features
Email Tracking and Automation
Shared Records
Calendar Sales Engagement
Pricing
All the plans of Salesloft come with custom pricing based on the volume of emails and features you require.
10. Prospect
Prospect.io is a user-friendly email marketing tool that helps in sending emails to the target audience hassle-free.
The interface of this tool is very clean, and it is a must-have tool for any social media specialist, small companies, and bloggers.
Top Features
Multi User Account
A/B Testing
User, Role and Access Management
Pricing
This tool comes with two plans: Essential and Business.
The Essential plan costs $89 per month with 250 email finder credits.
The Business plan costs $149 per month with 1000 email finder credits and advanced CRM integration.
11. Lemlist
Lemlist supports powerful email personalization that boosts your cold email campaigns. In addition, it automates your email follow-ups and helps you create impressive email sequences for your cold campaigns.
This tool also supports integration with other marketing tools like Zapier, HubSpot, Phantombuster, etc.
Top Features
Performance and Reliability
Data Import and Export Tools
Internationalization
Pricing
Lemlist comes with three plans:
Silver plan: It costs $29 per month. Only 100 emails per day can be sent in this plan.
Gold: This plan costs $49 per month per user. It has an email limit of 500 emails per day + basic integration and personalized images.
Platinum: The Platinum plan costs $99 per month per user. In this plan, you can create dynamic landing pages and integrate them with calendly.
12. SmartReach
If you are looking for advanced and feature-rich software for cold emailing, then SmartReach is the best choice. With their hyper-personalization and advance scheduling, there are more chances to get a reply to your cold emails.
There is an option to send the emails in the time-zone of your prospect for better conversions. You can easily integrate SmartReach with almost all popular email clients like Gsuite, Outlook, Sendgrid, Mailgun, and Office365.
SmartReach primarily focused on email deliverability with their built-in tools for email validation, spam testing, and warm-ups.
It is best for large teams and agencies to manage multiple clients and users.
Top Features
Email automation and deliverability
Prospect management
Team collaboration and user management
Detailed analytics and reporting
Pricing
This cold email software comes with three plans for Individuals.
Standard plan: It will cost you $24 for one user and can send emails to 1000 prospects per month.
Pro Plan: It will cost you $39 per month for one user and send emails to 2000 prospects per month.
Ultimate Plan: It will cost you $59 per month for one sed and send unlimited emails to your prospects.
You can get upto a 20% discount if paid annually.
13. Hunter
Hunter is one of the popular tools to find your prospects’ email addresses by providing their domain name. There is also an inbuilt email verification tool to verify the email address before sending.
They have recently added the cold email campaign feature to their platform with all essential features needed for col emailing.
With Hunter, you can find your prospect’s email address, verify them, add to your campaign, and send personalized emails within seconds. It is one of the best cold email outreach tools for the B2B niche.
Top Features
Pricing
Hunter comes with five plans free, starter, growth, pro, and enterprise.
Free: In their free plan, you can do 25 searches and 50 email verifications per month
Starter:
Growth:
Pro:
Enterprise:
There you can share all plans with unlimited users with no restrictions.
What is cold email software?
Cold email software is a tool that helps send bulk emails to unknown contacts, which can be potential customers. Most of the cold emails are not spam.
They are sent to the target audience with valuable information related to the company’s products and services.
Instead of performing manual copy-paste action, cold email outreach software helps to send bulk emails to a larger audience in no time.
Conclusion
Cold email campaigns drive high ROI to any business if done right. Combine your marketing efforts with the above-mentioned cold email software and achieve success in your campaigns.
This software will help you to make your email outreach process fast and easy. Select the tool for your business by looking at the features that are more important to you.
Useful Guides and Resources
Frequently Asked Questions
What is cold emailing?
Cold emailing is a type of email outreach process to send emails to recipients without their prior consent. It is similar to cold calling but is more effective and friction-less. Cold email outreach is a powerful marketing channel to get new customers if used wisely with personalized emails.
Is it legal to send cold emails?
Yes, you are allowed to send cold emails to recipients legally. Make sure to provide correct sender details, business address and a clear process to unsubscribe. Rules may vary on the country you are targeting.
Are cold emails effective?
Cold emails are one of the most effective business practice for entrepreneurs to get new customers if done correctly.
Can i cold email from Gmail?
Most of the cold email software has integration with Google Workspace, but Right Inbox has special features for Gmail, and it is the best tool for sending cold email campaigns within Gmail.
How do i automate cold emails?
You can easily automate your cold email campaigns to send personalized emails and email sequences at scale using cold email software.
