Last Updated on May 18, 2021
Every entrepreneur has great ideas and schemes that keep him motivated to jumpstart with the plans.
However, this is not alone enough to make the business succeed.
One must know the tricks of the sales funnel to generate more leads and close the deals.
A great sales funnel helps identify the potential customers for your business and eventually convert them into purchasing your products with the help of the right marketing activities.
What is sales funnel?
Sales funnel is a marketing strategy where potential customers make their way to purchase.
Depending on the complexity of the product, sales funnels are customized. The leads can be at different buyer process stages.
Each stage of the sales funnel consists of different marketing efforts needed to convert the customers into buyers.
For example, if a user on Facebook sees an ad about a perfect guide on affiliate marketing, he will click on the link provided in the ad and is redirected to the landing page.
Once he downloads your affiliate marketing guide, he opts for newsletters.
In the newsletter, you can send him the list of courses offered by your organization along with discounts and coupon codes.
Once the reader finds your content useful, he/she signs up for your affiliate marketing course.
This entire journey from reader to a buyer is tracked in sales funnel software.
When you need sales funnel software?
A sales funnel software is the right fit for your business if you are starting.
It helps you to reduce the costs involved in hiring developers for building funnels for you.
However, you must be careful before opting for a sales funnel software, as different software comes with various features.
You must be aware of what exact features your business needs and pick the sales funnel builder accordingly.
For example, a few sales funnel software supports webinar hosting, while a few do not support this feature.
If you are into a virtual event management organization, you must pick a sales funnel software that supports webinar hosting.
Similarly, you must also check the flexibility of the sales funnel software with third-party integrations.
The more integrations it supports, the better the software is.
This article lists some of the best sales funnel software that helps you grow your business.
Top sales funnel software for creating high converting funnels.
Getresponse is an allrounder in the email marketing tools list.
Recently, it has launched the conversion funnel feature where you can set up social media campaigns, landing pages, etc., with a few simple clicks.
You can also integrate it with your eCommerce store.
The modern-looking email templates and landing pages of Getresponse help increase your sales funnel conversion rate.
You can visually see how the leads are getting filtered at different stages of your sales funnel.
The plan for 1000 subscribers starts from $49 per month, and it goes up to $165 per month for 10,000 subscribers.
- You can see how the leads are getting filtered at each stage.
- The plans are pricey for a different set of customer size.
If you are a small business with no coding skills, then Clickfunnels is for you.
The easy to use page builders help you set up the sales funnel in a few simple clicks.
The pop-up editor allows you to see the preview of how your final sales funnel looks like when it is completed.
Clickfunnels has only two plans: $97/month and $297 per month.
The basic plan ($97/month) supports 20 funnels and 20,000 visitors, and email marketing is not included in this plan.
On the other hand, $297/month supports unlimited funnels, visitors, and also it comes with advanced segmentation features.
- It is easy to set up the sales funnel.
- Overpriced plans
Keap is highly targeted towards small business owners.
You can use their CRM that comes with many marketing automation tools and the sales funnel builder.
If you want to report your sales funnel, you need to opt for the top tier plan.
One of the best things about this tool is integrating it easily with the WordPress, Shopify, and Magento platforms.
The basic plan starts from $79 per month, with features like segmentation, CRM, text messaging, quotes, and invoice.
The pro plan costs $149 per month, with advanced automation features, landing page builder, reports, and pipeline automation.
The max plan costs $199 per month, and it has all the features of a pro plan and subscription management.
- The sales funnel builder is easy to use for beginners.
- The plans are a bit overpriced for the features being offered, and also for the number of contacts supported for each plan is less.
Wishpond is a handy sales funnel builder that helps to nurture leads with ease.
You can easily organize social media campaigns, coupon apps, etc. and address your leads by emails.
This tool also saves the data of your audience based on their age, location, gender etc.
It helps in addressing your audience in a more personalized manner.
Moreover, you can integrate Wishpond with email marketing tools like MailChimp and ActiveCampaign.
The basic plan starts from $75 per month (if signed annually, it costs $49 per month) with features like unlimited landing pages, email campaigns, users and supports a maximum of 1,000 leads.
- User-friendly and attractive templates to help increase the conversion rate
- Pocket-friendly plans
- No visual sales report
5. Thrive Suite
If you are a WordPress user, Thrive Suite is the right pick!
This sales funnel builder supports opt-in forms and landing pages, and WordPress themes aimed at a high conversion rate.
You can build a highly optimized sales funnel for any niche with the help of Thrive Suite, as it has templates for almost all the niches.
Thrive Suite comes in only one plan that costs $30 per month (if you opt for quarterly payments) or $19 per month (if paid annually).
This plan supports 25 websites with themes and plugins.
- Very reasonable pricing and best suitable for small businesses and individuals
- No free trial
- Does not support email automation
Leadpages helps in creating mobile responsive landing pages with its simple drag and drop editor.
One of the best things about Leadpages is that you can collect unlimited leads at no extra cost.
The standard plan starts at $37 per month ($25 if billed annually). It supports one website, unlimited landing pages, leads, and weekly group coaching.
The pro plan starts at $79 per month ($48 per month if billed annually). This plan supports unlimited A/B testing, and it has all the features of the standard plan.
The advanced plan costs $321 per month ($199 if billed annually). This plan has advanced integrations, set up assistance, and virtual workshops.
Unlike other sales funnel builders, Instapage comes with use-case based templates which helps in increasing the conversion by 400X (as claimed by the company).
If you are looking for fully optimized templates and the funnel builder, it costs $129 per month.
This plan consists of 30 landing pages, analytics, heatmaps, and also you can give access to 5 teammates.
If you are a big organization, you need to opt for the enterprise plan, which comes at a customized price, as per the needs and requirements of your company.
- Easy to use landing pages
- Heatmaps help in understanding the user behaviour on your landing page
- A bit expensive for the features being offered
Now that you are aware of the best funnel building software pick the one that fits your organization needs and budget.
If you are looking for a complete package, we recommend you opt for GetResponse as you can set up the funnel from scratch in no time without any extra software needed for email marketing.