11 Best Email Marketing Services for Small Business in 2021

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Last Updated on December 6, 2021

Despite having many marketing channels to promote a company’s product, email marketing has proven to be an effective way to increase leads and remarket new products to existing customers.

According to statistics released by Optinmonster, products promoted through email marketing have seen an ROI of 4400% compared to non-promoted products.

These statistics mean that the likeliness of a product sold through email marketing is three times higher than the social media channels.

Quick Overview of Best Email Marketing Services

Why Use

Email Provider

Free Plan

Paid Plan

Get the best value for money

Sendinblue

Yes

From $25/mo

Most simple and intuitive tool

Mailerlite

Yes

From $15/mo

Advance features at less price

No

From $15/mo

Good deliverability but high price

Constant Contact

No

From $20/mo

Best tool for online creators

ConvertKit

Yes

From $29/mo

Best for marketing automations

ActiveCampaign

No

From $15/mo

Simple yet powerful tool

AWeber

Yes

From $19/mo

Most popular tool with free plan

MailChimp

Yes

From $10.45/mo

Best for pay as you go pricing

Moosend

Yes

From $20/mo

Best for ecommerce  automations

Omnisend

Yes

From $20/mo

Ecommerce atomations with CRM

Drip

No

From $19/mo

What is an Email Marketing Service?

Email marketing is a channel of marketing that helps businesses send emails to their prospects and existing customers.

An effective email campaign helps convert prospects into buyers and turns the existing customers into repeat buyers.

Without efficient email marketing tools, it is challenging for any business to turn leads into customers.

With many email marketing software available in the market, it is challenging for anyone to pick the right email marketing software for their business.

That is why we have created this guide on the best email marketing services available in 2021.

Benefits of Email Marketing Service For Business

Highly Personalized Content: Email marketing helps send personalized email to the existing customers that drive high engagement and conversions.

Brand Recognition: Email marketing is one of the best ways to develop a brand identity to stand out from the competition.

Companies like Spotify is the best example for creating excellently curated content for its customers.

Also, email marketing helps take customer feedback and identify what the customer is looking for.

Drip Campaigns: Drip campaigns help establish a strong customer relationship and drive the visitor to the final conversion point. For example, companies like Amazon send automated drip campaigns, irrespective of the sale made on its website.

Top Email Marketing Software And Services

Sendinblue

Sendinblue

Sendinblue is best known for transactional email services. It provides an excellent delivery rate (of 98%) compared to other transactional email service providers.

The email templates provided by SendinBlue are pretty impressive and can bring in good conversions if used wisely. Features like A/B testing helps in optimizing your email campaigns effortlessly.

It is the right email marketing service for anyone looking for a reliable API to get the email delivered to the inbox with a reasonable delivery rate.

In the free version of SendinBlue, one can send 300 emails per day. The lite version costs $25/month for 1,00,000 emails. The premium version of this software costs $65/month for 1 million emails.

Read full review of Sendinblue

Mailerlite

Mailerlite

Mailerlite is one of the best affordable email marketing services with impressive features. This tool provides excellent templates for all kinds of businesses that convert well.

This tool has a built-in CRM for advanced email marketing campaigns.

If you are a beginner with minimal email subscribers, you can use Mailerlite for your campaigns. This tool offers 12,000 emails/month for free.

Also, companies can try the premium version of this software for a trial period of 30 days.

If you are looking for features like Auto resend, Newsletter templates, call and chat support, etc., you need to upgrade to premium support.

The premium plan pricing starts from $10 for 1000 subscribers and goes up to $50 for 10,000 subscribers. 

Read full review of MailerLite

GetResponse

Getresponse

GetResponse has emerged from an email marketing service provider to an all-in-one eCommerce marketing solution.

This tool provides the users with webinar hosting, impressive landing page templates, and automated sales funnels for a higher conversion rate.

The email templates are responsive and autoresponder friendly. If you are running an email campaign for a new product, you can use the A/B testing feature to optimize your campaigns’ conversion rate.

Users can view and analyze the stats of email campaigns. This tool provides detailed insights on open rate, CTR, etc. 

The basic plan starts from $15 per month and goes up to $99 per month for a professional plan.

The key differences in the higher plans compared to the basic plan is that users get access to more sales funnels, team management for more accounts, and abandoned cart recovery features.

Read full review of GetReponse

Constant Contact 

Constant Contact

Constant Contact is the best email marketing software for small and medium businesses. Niche-specific businesses get access to features like event management. 

They can integrate Constant Contact with third-party sites like Event Brite to manage their registrations, tickets, and invitations. 

Constant Contact is also known for its high delivery rate.

The email editor is fast enough to edit, and the templates are pretty easy to customize. There are more than 100 templates are classified into various niches.

One of the best things about this software is that it offers many integrations (nearly 400), which no other email marketing software can provide.

This software pricing starts from $20/month for 500 subscribers and goes up to $95/month for 10,000 subscribers. 

ConvertKit

Convertkit

ConvertKit is a simple email marketing tool that is best suitable for bloggers and small businesses. Interestingly, this tool does not have any email templates like its competitors.

However, ConvertKit encourages the users to send emails in plain text to improve the conversion rate.

Flexible user subscription management helps in tagging the subscribers from the workflows. Above all, the support system of ConvertKit is excellent. They help in resolving the queries real quick.

In short, ConvertKit is the best choice for sending ultra-targeted automation campaigns that help in brand building in the long run.

If you are a programmer, you can further improve your campaigns’ personalization level with the help of If/Then/Else logic provided by ConvertKit.

The basic plan of ConvertKit starts from $29/month for 1,000 subscribers and goes up to $119/month for 10,000 subscribers.

Read full review of ConvertKit

ActiveCampaign 

ActiveCampaign

ActiveCampaign is primarily known for its powerful automation, which can be set up effortlessly. This software provides a detailed analysis of click-maps, geo-targeting, and page visits on your landing page.

In case you are opting for higher plans for eCommerce, ActiveCampaign offers purchase tracking as well.

If you have email marketing campaigns set up on different software, you can migrate them free of cost to ActiveCampaign. You can link all the email marketing data to the in-built CRM to streamline the sales process.

Apart from effective email campaigns, ActiveCampaign helps in setting up a centralized channel for multi-channel marketing.

The pricing of ActiveCampaign starts from $15/month for 500 subscribers and goes up to $155/month for 10,000 subscribers.

Read full review of ActiveCampaign

AWeber 

AWeber

AWeber provides the most extensive sets of HTML email templates that can tweak as per your business needs effortlessly.

These email templates are responsive and come with custom web fonts that grab the attention of the readers.

It is one of the key reasons for the high conversion rate on AWeber email templates.

AWeber can convert your site RSS feed into a custom newsletter and send the emails according to the set schedule. This feature of AWeber is known as ‘Blog Broadcast.’

The autoresponders as well are pretty easy to set up, unlike other email marketing software.

AWeber’s pricing starts from $19/month for 500 subscribers and goes up to $149 per month for 25,000 subscribers.

Read full review of Aweber

Moosend

Moosend

Moosend helps in automating repetitive email tasks and saves your time. Based on your subscribers’ behavior and activities, you can easily set the behavioral email campaigns, sending highly valid emails to the readers.

The behavioral campaigns also proved to bring in good ROI for businesses. 

Moosend does not use its logo in your email campaigns. It is one of the unique features of this software.

Also, this software’s detailed campaign reporting helps in optimizing the email campaigns to achieve better conversion.

Moosend pricing starts at $10/month and goes up to $760/month for 2,00,000 subscribers. If you are a non-profit organization, Moosend offers a 25% discount on its plans.

MailChimp 

Mailchimp

MailChimp is the leader of the email marketing industry. This tool provides valuable audience insights that help in optimizing your email campaigns. The content manager helps in designing eye-catchy email templates.

You can also easily set up the email automation with the help of welcome emails, abandoned cart reminders, and order confirmations.

You can easily integrate with MailChimp if you are using an eCommerce platform like Shopify, Magento, WooCommerce, etc.

MailChimp’s free plan allows the users to send 12,000 emails per month for up to 2,000 subscribers. The paid plan starts from $10/month and goes up to $299/month for large businesses.

Omnisend

Omnisend

Omnisend is a new email marketing service on the list. Though it is a new company compared to its competitors, this email marketing software is becoming a leader in the eCommerce email marketing platform.

Omnisend has a great collection of innovative email templates that bring in huge sales and play a critical role in driving repeat buyers to the eCommerce store.

The team of Omnisend is aware of the current eCommerce trends and well equipped with the working email campaign tactics in the industry.

It is the best email marketing tool for any eCommerce business striving to improve its conversion rates. You can easily integrate with Shopify, Magento, WooCommerce, etc. 

The free plan of Omnisend allows you to send 15,000 emails every month. The paid plan starts from $16/month with premium support for SMS campaigns, Audience segmentation, etc., and goes up to $99/month.

Drip

Drip

Drip is primarily created for small businesses and marketers. The automation feature of Drip helps to improve the conversion rate with its unique email-funnel.

Users can also create customized points systems to analyze the potential lead.

The cross-platform email marketing feature is another highlight of this software. Depending on the type of device the email is being sent, Drip optimizes the email template automatically.

Also, the advanced segmentation feature helps in sending laser-targeted emails to the customers. It helps to increase the ROI for the email campaigns.

The pricing of Drip starts from $19/month for 500 subscribers, and it varies based on the subscriber’s list as you move on the pricing ladder.

Wrapping up!

Choosing the right email marketing software for your business can reduce the time and efforts to improve the ROI. The tools listed above are tried and tested by our team. Do let us know which is your favorite email marketing tool in the comment section below.

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