Last Updated on January 2, 2022
Aweber vs GetResponse – which email marketing service is best for your business in 2021? To know this, read our detailed comparison of both products that helps you to make the right decision.
In this era of the internet, where thousands of visitors keep pouring in emails, it is tough to find time to reply to each of them manually.
That’s where autoresponders like Aweber and GetResponse are needed.
Aweber is one of the oldest companies that has introduced email marketing to the world. More than 1 lakh customers are currently using Aweber, and needless to say, GetResponse is as old as Aweber.
Since both companies were highly reputed ones in the email marketing industry, it is challenging to pick the one that fits your needs.
We have provided a detailed guide comparing Aweber and GetResponse features to make things easy for you. Have a look at some of them:
People’s perception of a product changes with its user interface. If a software product looks classy and catchy and easy to use, people tend to pick it over the other.
GetResponse and Aweber provide a clean User Interface with pretty good navigation.
GetResponse provides the users with advanced features like easy contact imports, quick widgets, and analytics and reporting.
You can also create a workflow in GetResponse, which is not possible in Aweber.
On the other hand, Aweber provides basic features like Signup forms, manual contact import, etc.
Winner: GetResponse is a clear winner in terms of the user interface. It provides more advanced features to automate the user workflow, which is not present in the Aweber user interface.
Email Templates play a crucial role in autoresponders. It presents your brand image in the eyes of the customers.
In short, the more professional your email template looks, the better is the conversion rate for your business.
GetResponse Email Templates
In GetResponse, you can code your template or the Drag and drop option to build the email template.
It is effortless and convenient to create an email template from scratch in GetResponse.
Moreover, the library of templates available in GetResponse is catchy.
Aweber Email Templates
On the other hand, Aweber as well provides more than 700 email templates.
Some of the templates in Aweber might look outdated, and the collection is vast compared to the GetResponse email templates.
Both these platforms provide responsive email templates. Overall, the experience with email templates in Aweber is fundamental compared to GetResponse.
Winner: Because of its smoothness in drag-and-drop builder and modern email template collection, GetResponse beats Aweber in this feature.
Creating a tremendous opt-in form helps in getting more signup apart from registrations.
Aweber has better opt-in forms compared to GetResponse.
You can easily integrate GetResponse and Aweber opt-in forms with third-party websites like WooCommerce, WordPress, and Shopify.
GetResponse also supports stock images which isn’t the case with Aweber.
Moreover, GetResponse has released Autoresponders 2.0, wholly upgraded and free from bugs in its previous version.
In the 2.0 version of GetResponse, you can find impressive opt-in forms that help you build your email list pretty smoothly.
Winner: In this case, Aweber and GetResponse score equal, as they have different features to offer to the niche market.
Aweber and GetResponse allow you to create segments in a few simple clicks. However, one can send personalized campaigns in GetResponse easily compared to Aweber.
You can dig down to the smallest segments and filter your audience in GetResponse, for better conversions.
In GetResponse, if you would like to filter out a portion of the audience from the segment, you can easily avoid sending them an email.
However, if you plan to choose Aweber, you must manually enter the data based on the previous customer behavior and then shoot out a mail.
In short, Aweber requires a lot of manual effort in segmentation compared to GetResponse.
However, in Aweber, you need to filter out the entire segment, as it is impossible to prevent a portion of the audience.
Winner: Because of its ease of use and personalization in segmentation, GetResponse stands as a clear winner.
Both GetResponse and Aweber offer great quality automation.
In GetResponse, you can set up autoresponders with a single click and make use of the automated funnels, bringing in higher conversion for your store.
The list-building funnels in GetResponse will nurture your audience and help in generating more leads for your business.
Launching funnels in GetResponse is pretty straightforward.
Each set of funnel consists of high-quality images, a professional ad copy to pour in high conversions, and set automated workflows at preset intervals.
On the other hand, Aweber’s drag and drop editor helps you in creating simplified autoresponders.
However, compared to GetResponse, Aweber has a limited set of automation rules.
Winner: With its ease of customization and highly professional sales funnels, GetResponse wins over Aweber in this feature.
For any campaign to be successful, A/B testing is a must.
In all the plans of GetResponse, you are allowed to A/B test among five parameters: subject line, email content, time of sending email, and the body of the email.
You need to head on to the distribution settings in GetResponse to start the A/B test.
In GetResponse, you can send an email to a specific audience, and once the test is completed successfully, the email set that received a good response will be used for the entire email list.
On the other hand, Aweber allows you to test only three parameters: Subject line, message content, and email time.
In Aweber, you can choose a different audience segment to whom you would like to send the A/B test email.
Once the A/B testing is completed successfully, you can shoot this email to all the audience in your list.
Also, the stats of A/B testing are displayed on the homepage for ease of reference.
Winner: Aweber provides clear information on what impacted the most in getting the better conversion rates (like GIFs, the text of the email, etc.) which isn’t the case with GetResponse.
Hence, Aweber stands as a clear winner in terms of A/B testing.
Reporting and Analytics
Aweber and GetResponse offer similar analytics features like CTR, unsubscribers, and subscriber rates.
In GetResponse, it is straightforward to navigate and find your reports in one place.
At once, you can get the reports of Subscribers, the open rate of your emails, and from which email platform (like Google, Yahoo, Outlook, etc.) your audience is coming.
Also, you can check the open rate of emails on desktop vs mobile. GetResponse also provides tracking codes to check the conversion rate through your signups and newsletters.
On the other hand, Aweber offers advanced reporting features like clicks over time, weekly and monthly subscribers, verification code, audience by city, state, country, etc.
Winner: Aweber and GetResponse offer similar features in terms of Reporting and Analytics.
Hence, both of them stand as winners in analytics and tracking.
An email marketing platform is considered successful only if it can place more emails in the user’s inbox.
Emails that land in spam folders are left unopened, and the campaign goes to waste.
As per a survey conducted by Emailtooltester, Aweber delivered 85.4 percent of emails to the inbox, whereas GetResponse delivered only 61.9 percent.
Also, the GetResponse emails have a high chance (17%) of getting into the spam box compared to Aweber (13.4%)
Winner: Because of its higher delivery rate and lower spam rate, Aweber stands a clear winner in Deliverability.
A good email marketing platform allows you to integrate their service with other popular business platforms.
Both Aweber and GetResponse offer 100s of integrations, including popular platforms like Shopify, BigCommerce, WooCommerce, etc., and similar features for these platforms.
Aweber supports nearly the same platforms as GetResponse, and both of them provide a hassle-free experience in integration.
Winner: As both provide integration over numerous platforms, it is hard to pick a winner in this segment.
It is crucial to have good customer support to maintain a long-term business relationship with your customers.
GetResponse offers a live chat feature that helps solve customer queries in the shortest time (in most cases, it is less than 5 minutes).
However, they do not have dedicated phone support to reach out to customer support over the call.
The “GetResponse University” tutorials and FAQs are good enough for the users to help with minor issues.
On the other hand, Aweber has pretty good customer support, and it has both live chat and a phone line for contacting.
Moreover, even if you are on a free trial, you are provided with a 24/7 dedicated support line.
Winner: Aweber wins over GetResponse in terms of support, as it has two ways: phone support and chat support to resolve the customer queries.
GetResponse has five plans:
- Free: They have a free plan to test all the core features of GetResponse with a list size of 500 subscribers.
- Basic: The basic plan of GetResponse starts from $15 per month for 1000 subscribers.
- Plus: This plan starts from $49 per month for 1000 subscribers.
- Professional: Starts from $99 per month for 1000 subscribers.
- Max: This plan has custom pricing for at least 5000+ subscribers.
They also offer a fully functional free trial for 30 days upto 1000 subscribers.
Their pricing varies mainly on the number of subscribers and additional features like marketing automations, webinars, ecommerce features, web push notifications, SMS marketing, and transactional emails. The more you pay, the more features you will get.
If you pay annually or bi-annually for GetResponse, you will get an 18% and 30% discount, respectively.
Also, you can send an unlimited number of emails in any of their plan.
On the other hand, Aweber offers only two plans:
- Aweber Free: Aweber offers a forever free plan for upto 500 subscribers and 3000 emails per month.
- Aweber Pro: Starts from $19.99 per month for up to 500 subscribers with unlimited email sending.
Unlike GetResponse, which has different features for different pricing, Aweber offers every feature from the free plan to the pro plan. However, a few advanced features are only unlocked with the Aweber Pro plan. The pricing breakdown of the pro plan is as follows.
- $19.99 per month for 0 – 500 subscribers
- $29.99 per month for 501 – 2500 subscribers
- $49.99 per month for 2501 – 5000 subscribers
- $69.99 per month for 5001 – 10000 subscribers
- $149.99 per month for 10001 – 25000 subscribers
If you have more than 25000 subscribers you need to contact their support team to fix a monthly cost. You can save 19.2% if you go for their annual plans.
Aweber charges only based on the number of subscribers.
Who is the winner in pricing?
If we compare Aweber vs Getresponse on their free plans, Aweber has an edge on this because they offer some extra features compare to GetResponse.
For the paid plans the pricing of Aweber is slightly higher than GetResponse, and GetResponse offers all features similar to Aweber right from the basic package.
If we look in terms of pricing GetResponse is definetely the more cost effective solution than Aweber. Hence, when it comes to pricing GetResponse stands as a winner.
GetResponse and Aweber are the best email marketing platforms in their ways, as they have a different set of features that cater to specific niches.
However, considering all the features, GetResponse stands out as a winner, as it has many marketing features compared to Aweber.